There are 4 core sales pillars you have to focus on for you in order to build a very very very solid sale engine.
Here are they:
1. The first is Go To Market Strategy:
You Should know where is your market, where are your users, if you do not understand that, you will never be able to sell
2. Build a High Performing Team of Closers:
You can generate all the leads in the world but if you cannot close them then you are just burning money.
3. Is to Optimize your Lead to Close Process:
Understand your customers buying process and keep optimizing it from time to time.
4. Finally, use data:
Because, data is Gold. If you believe in Data, then the accuracy of your decision will be up to 98%.
Enough for you to take a risk for your next major decision. For 2%, you cannot unrisk yourself.
— Udit Goenka
The hardest part is to create a company that is fundable — team, product, organization, sales, and so on. I’ll leave that out because that’s table stakes. The add-on for raising money involves learning and understanding law, corporate finance, and corporate structure; developing a company vision; studying competitors and metrics; preparing presentation materials and financial statements and projections; practicing, honing, and then making a pitch; developing leads and then a pipeline for potential investors; working your contacts; lots and lots and lots of hustle and grit; and finally negotiating deal terms and executing on the deal itself.