Don’t Sell Features. Don’t Sell Benefits. Sell ROI.

Your customers will pay more (and act sooner) because they can quantify the value of your offering. Your job is to make them realise. If you can show them how much money they can make, how much time they can save, they’ll understand the ROI.

ROI addresses a known customer need. This requires an understanding of the individual customer’s goals and problems. You can learn this only by talking to a customer.

Pitch Deck

We participated for Startup Tripura. This is the first time we have created a pitch deck for fueler. Never thought it would require as we were spending time with our users, taking feedbacks and improving our tool.

Time Budgeting

A way to make a priority of your time. Like money budgeting, we should be equally give importance to time. Time is the only thing you won't be getting back ever. As I write this memo here on Notion and you are reading this, we both won't be getting our invested time back ever.

One way to take it back is through investment on things you would get the return on investment in the future. Most of the things we do on the daily basis are unproductive and we literally don’t take conscious efforts to fix it.

You can however make the choice to put your time on productive things.

Ambition Loss

It's an unfortunate phenomenon where an individual loses their ambition over time. A person who once wanted to be something later you found out giving up on their ambition and passion. These are energies, hence these are always changing shapes.

So, what could be the possible reason?