“Most communities that I work with, focus on one or the other two models, the first is called the champion model. And this is where the community kind of goes the extra mile. So what happens is, you bring people together, because they've got a shared interest.
But they create content, they run events, they run ambassador programs, they provide support and guidance to other members of the community, they start becoming champions of your cause. They start becoming creators of material that serves that cause and we'll talk about how you do this a little bit later on.”
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