Stats based marketing

Starting of the month, we realized we have to add numbers to our marketing communication. It is said that the posts with numbers are the popular ones and the most highly shared. Having numbers on the headline creates goal-setting in the mind of the readers.

They are highly likely to take action. That is the biggest reason we adopted to this new approach in our marketing and storytelling

Learning Linkedin

Finally, we are getting active on Linkedin. Twitter is one of the reason Fueler exist today. It has helped us build a vibrant community of like-minded folks.

Got amazing support from the community folks on Twitter. Shoutout to the brilliant community we have on Twitter.

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Creating Processes

We onboarded new ambassadors this month, trying new channels to spread words about Fueler. As Sahil Lavingya says - before creating the product, create the process. It is known as processize.

At Fueler, we have started creating SOPs to define the task and allocate the scope to respective stakeholders.

Strategic Collaborations

One of our goals this month was to increase our collaboration with individual creators, communities, and startups. The only thing that was stopping us till date was regarding incentives. As we know seen creators share new products/services on their contents. Unfortunately, we don’t have the funds at the moment to reward them.

But the least we can do is reach out to them and ask them politely if they would be interested? Well, if we don’t ask the answer is always no. Right?

Understanding Funnel

Funnels are intended to take prospects from the awareness stage to the conversion stage. Your ultimate goal in creating a funnel is to raise trust through engagement, expertise demonstration, and value communication.

In marketing, there is an acronym AIDA that stands for Awareness, Interest, Desire, and Action. These four stages represent a user's behavior flow based on human psychology. Each step requires a special marketing approach to move a lead to the next funnel level seamlessly. It's crucial to stay relevant and consistent, keeping in mind that the wrong message at the wrong time can be a reason the lead will drop out of the funnel.